betFairValue uses historical data and statistical analysis to measure the strength of football teams. These strength numbers are fed to a range of artificial intelligence algorithms (Multi-layer perceptron neural network and Extreme Gradient Boosting) which generates estimates of the result outcome probabilities. Extensive back testing has demonstrated the models probability numbers identify profitable trades on a consistent basis.
Analysis of upcoming fixtures for the major football leagues can be seen on the League dropdown. The analysis presents a value number for each outcome and highlights where a valueBet is available. These valuebets are collected on the Value Bets page.
